Become a Sponsor
Sponsor an Event with WBSE
Wasaga Beach Sports & Entertainment (WBSE) produces unforgettable events that draw thousands of attendees from across Central Ontario. From high-energy concerts and cultural festivals to family-friendly performances and an inspirational speaker series, our events offer high-visibility, community-connected sponsorship opportunities for brands looking to make a meaningful impact.
Why Sponsor with WBSE?
Partner with WBSE to support the revival of Wasaga Beach’s rich musical and cultural legacy while promoting your business in a thriving, tourism-driven community. Let’s collaborate to craft unforgettable moments and deliver real results for your brand.
Key Sponsorship Benefits
-
Extensive Reach
Gain exposure to an anticipated 60,000+ attendees throughout 2026 driven by a full calendar of events. This reach includes both dedicated event-goers and regular visitors to our venues. -
Year-Round Visibility
Your brand won’t just be seen on event days. Our main venue, the Wasaga Stars Arena and adjacent facilities, attract an average of 1,220 visitors per day and more than 8,300 per week. With the recent addition of the River Dragons Junior Hockey team, those numbers are only growing—maximizing your brand’s daily exposure. -
Dynamic Engagement
From digital and print exposure to VIP hospitality and onsite activations, our sponsorships are designed to connect your business with audiences in memorable, meaningful ways. -
Multi-Channel Promotion
Our packages include a combination of digital, print, and physical brand assets—ensuring your presence is felt across every touchpoint.
Let’s Create Impact—Together
MUSIC
With a legacy of live music stretching back to the 1960s, Wasaga Beach is no stranger to great performances, and today, that tradition is hitting a new high. Thanks to exciting new venues like a state-of-the-art twin-pad arena, a 300-seat theatre opening in 2028, and the backdrop of the world’s longest freshwater beach, WBSE is redefining the region’s music scene.
SPORTS
Wasaga Beach is quickly establishing itself as a premier destination for sports entertainment, and WBSE is leading the charge. In 2024, Wasaga Beach hosted a sold-out NHL Alumni Game led by hometown hero Jason Arnott, drawing fans from across Central Ontario. The excitement continued the following year with Champions on Ice, a figure skating showcase hosted by Olympic silver medalist Liz Manley and featuring stars like Kurt Browning and Elvis Stojko. And this is just the beginning. With growing community enthusiasm and new facilities, WBSE is ready to welcome major tournaments, celebrity matchups, youth competitions, and more, building a four-season sports hub where fans and families come to connect, cheer, and celebrate.
ARTS AND MORE
Beyond music and sport, WBSE is committed to elevating the arts and culture scene in Wasaga Beach. From family-friendly magicians and stage performers to intimate speaker series and signature events, the community’s creative energy is thriving. Looking ahead, the future 300-seat theatre will unlock even more opportunities for artists, educators, and audiences alike. Whether it’s hosting graduation ceremonies, trade shows, or unique cultural showcases, WBSE provides the platform—and the passion—to bring it all to life.
Wasaga Beach Sports and Entertainment is on a mission to make our community Central Ontario’s go-to destination for four-season music, sport, and cultural events.
Sponsoring WBSE means more than just incredible visibility—it’s an opportunity to align your brand with a high-energy platform that blends tourism, entertainment, and community development. Be part of a bold movement to revive Wasaga Beach’s iconic musical heritage, elevate visitor experiences, and drive regional economic growth. Together, we’ll deliver unforgettable moments that put your brand at the heart of Wasaga Beach and the longest freshwater beach in the world.
Through a mix of music, sports, and arts programming, WBSE draws thousands of high-value guests to Wasaga Beach: from young families and day-trippers to dedicated fans and tourists. Proudly family-friendly, our events create inclusive, memorable experiences for all ages. Partnering with us puts your brand in front of a diverse, engaged audience – and right at the heart of the action.
Whether you’re looking for bold visibility, on-site engagement, or digital presence, WBSE offers a wide range of opportunities to align your brand with unforgettable experiences.
DISCOVER OUR DIVERSE AND CUSTOMIZABLE SPONSORSHIP OPPORTUNITIES
Let’s build a package that puts your brand center stage. Fill out the sponsorship inquiry form below and a member of our team will be in touch.
Sponsor Inquiry Form
"*" indicates required fields